GreenBox Grown provides marijuana enthusiasts with free how-to-grow videos and guides, which can be found directly on the GreenBox Grown website.
The videos provide step-by-step instruction on how to properly grow top-shelf cannabis in less than 10 minutes per day.
To complement the videos, the company also offers starter kits and supplies for indoor or greenhouse gardens. GreenBox Grow founder Dylan Osborn explains how the company came to be.
What did you and your partners do before starting this company?
I was attending the University of Southern California while also launching my first venture. The business was a nightlife mobile app where you could reserve guest lists and bottle service for nightclubs.
After a few years working on the app, I was sick and tired of the backstabbing nature of the nightlife scene, and decided to move on to cannabis.
My partners, R.L. and Jenna, are also my parents as this is a family-owned business. Jenna works as a court reporter and R.L. owns/operates a luxury carpet and rug cleaning business.
How did you get into this industry?
I have been growing my own cannabis at home for the last five years because I couldn't afford the prices of the dispensaries but still needed this medicine.
In 2010, I blew out my right knee and have had severe stiffness and pain because of it. Medical cannabis has been the only thing that takes the pain away without having a ton of negative side effects.
After shutting down my Nightlife Mobile app, I was searching for what my next venture would be and decided to go with something based around one of my passions in life.
Cannabis growing happens to not only be something I do to save money, but it has become one of my most enjoyable hobbies and way to spend time. It brings a lot of relaxation and peacefulness into my life.
I also noticed that I was not the only person in the situation of needing medical cannabis but not being able to afford it, so I decided to fill that need with our affordable growing starter kits paired with our how-to-grow videos. Also, all of our content is mobile friendly so you can view it while in your garden.
When and where did the company begin?
GreenBox Grown was started in Monterey California during the summer of 2016 and was officially launched in January of 2017.
What were the start-up years like?
While we are gaining traction early on, we are definitely still in the start-up phase.
How does your company philosophy translate to opportunities?
We believe in following healthy and sustainable practices that still provide quality results. With our Greenhouse & Low Wattage Indoor Starter Kits, we are able to provide a cannabis growing system that accomplishes exactly that. Now all home growers can have a sustainable growing solution that is simple and easy to set up.
What did you first produce?
GreenBox Grown started out as a website with only how-to-grow videos, and very few of them. I had one series, which was a six-month long photoperiod grow of 4 Blue Dream plants with a SCROG.
Now I have expanded to offering videos for growing autoflowers, starting from clone, starting from seed, how to harvest and cure, and tons more. And we also have a seeds and supplies store with growing starter kits.
What were some of your struggles as you started the business? How did you overcome them?
In the beginning, it was difficult to get our message out to the general public. Cannabis is a young industry, but it is highly competitive and there are a lot of already established companies moving into the space.
Because there is so much noise out there, we had to find a niche in the market where we could make our mark. That is where I decided to pair the how-to-grow videos with growing starter kits.
We realized that if you are coming to our site to learn how to grow, you most likely need supplies and aren't sure which ones.
So why not have both in a way that is understandable for someone who has never grown before? Also, there was no other website that offered both starter kits and how-to-grow guides so it was an easy decision to make.
How did you gain market share and recognition?
Differentiating ourselves from competitors has been the biggest way to gain traction for us. There have been several ways we have done this, one of which was finding our niche market as I mentioned earlier.
We also added a line of mini starter kits that come with the bare essentials to grow one or two small plants. Perfect for the first-time grower!
We also expanded into greenhouse starter kits for people interested in utilizing the natural resources of the outdoors. Most people come to our site looking for information on growing cannabis at home.
Once they learn how to grow, it is inevitable they will need supplies, and a first-time grower doesn't know exactly what they need.
What is your current product line?
Right now, our most popular products of our current line are the Medium Sized Indoor Grow Starter Kit. This includes a 5x5x6.5-foot grow tent, two 300W LEDS, a light timer, fans, watering and nutrient supplies, four Smart Pots, soil, and harvesting equipment.
Our second most popular package is the Large Greenhouse Starter Kit, as most of our clients find it is perfect for growing six large plants that provide a huge yield. Our full product line includes a mini, small, medium, and large starter kit for both the indoor and greenhouse setup.
Then we offer cannabis seeds from a hand-picked group from the best seed banks. These are banks we have been working with for a while now and have only had positive experiences with.
How many people now work for the company?
Currently it is myself, R.L., Jenna, and Bobbie, our black lab/chow. I am responsible for content creation, customer outreach, marketing, and growing the cannabis. R.L. and Jenna focus on the legal and financial side of things.
Bobbie is 14 years old and she tests out all of the pet-related cannabis products. We share that feedback with our clientele. Right now, Bobbie is really enjoying her daily dose of 1:1 CBD oil which comes in fish oil.
What are your company’s strengths?
We can take customer feedback on our grow kits and videos and implement it almost instantaneously. Utilizing this valuable information has allowed us to design the perfect cannabis growing experience with ease and affordability in mind.
We also have detailed videos which outline the different growing processes of the cannabis plant, something not too many sites have in such detail. Most how-to-grow content is in text and image form.
What are some of your proudest moments?
After we sold our first 25 starter kits, I was ecstatic and extremely proud. That was a huge milestone and something that showed me this business was going somewhere great!
What significant things have you learned so far about the industry?
One of the most important things I have learned about the industry thus far is how quickly it is evolving and advancing. I have also learned that as a company, if you do not keep up and evolve at the same rate, you’re going to get left behind.
I value customer feedback and in-person interactions so much because it allows us to stay on the cutting edge of what people want when it comes to growing cannabis at home.
What have you learned about starting and growing a company?
Not only is it tough, but to be successful with it you need to have a willingness to learn, implement, and pivot on a daily basis. I am constantly reading up on the latest industry insights and trends so I can pivot my business accordingly.
I have also learned that there isn't a finish line where once you reach it, your business will always be successful. Even after you find success, you need to continually update and advance to stay on top.
What words of wisdom can you share about the future of the industry?
Right now, the cannabis industry is highly competitive, but it is up to all of us as cannabis enthusiasts and business owners to band together as activists to propel this movement to heights which it has yet to reach.
Share your favorite story from a day on the job.
I don't have one specific day that jumps out at me, but I will say I am always excited when I do my first one-on-one with a client.
GreenBox Grown also offers one-on-one sessions where one of our growers will help a client set up their grow kit and teach them how to use it.
I always enjoy going out and doing these because it always brings me back to when I first learned how to grow. Going through all of the basics like how to pH your water and how to transplant your clones. It is something I really enjoy.
What makes your employees so awesome? How does your team bond?
Our team has bonded over the similar passions of growing and proving a service that helps other people in a positive way. Growing together, as well as setting up various grow sites, has really helped the team bond as those types of activities require a lot of teamwork.
GreenBox Grown has a very clear mission, and that is to help others by providing an affordable means to medical cannabis.
Because we do so in such a sustainable and simple manner, our clients end up becoming more knowledgeable about their medicine and end up better off in the end.