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Current Cannabis Job Market: Why People Are Having a Tough Time Finding Work

By Kent Gruetzmacher
Published: June 12, 2017 | Last updated: April 8, 2021
Key Takeaways

If someone is serious about changing career paths and entering the cannabis space, here are a few helpful pointers.

While the cannabis industry is experiencing rapid growth, individuals are not getting gainful employment as easily as one might expect. Looking at the marketplace as a whole, there are a number of reasons why industry hopefuls are having a tough time finding jobs in the marijuana space:

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  • Every cannabis-related business entity is still a start-up with limited hiring resources.
  • Cannabis cultivation jobs are heavily romanticized by American youths, and there is an exorbitant influx of unqualified “master growers” flooding job boards and postings.
  • Unsatisfied people from the American workforce (such as the I.T. and legal sectors) are leaving cubicle jobs and flocking to the cannabis boom.
  • Individuals are often unwilling to step down a notch from established career personas

Changing Career Paths: Critical Thinking, Practicality, Persistence

If someone is serious about changing career paths and entering the cannabis space, here are a few helpful pointers:

  • Think critically about how you can transfer your previous education and work history into a novel job platform in the marijuana business. This effort should be reflected in a resume written specifically for the industry.
  • Be realistic, humble, and practical. Hopeful candidates might have to take an entry-level job in order to break into the industry and gain some applicable experience.
  • Persistence is everything, and do all you can to market yourself. This notion includes utilizing job boards and cannabis conferences, as well as emailing/calling marijuana businesses.

Growing Career Sectors: Sales and Technology Ancillaries

For those looking to enter the cannabis workforce, qualified sales and technology candidates are in high demand. There are a few reasons for this:

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  • Every business entity is profit driven. It is up to the sales force to generate revenue for businesses. Furthermore, sales positions are not as glamorous as cultivation or marketing jobs, making salespeople a hot commodity.
  • State-mandated computerized tracking systems for cultivation centers and dispensaries are in place in most legal states. Technology-minded individuals can put their skill sets to use in markets such as California that will be implementing this tracking technology on a massive scale.

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Written by Kent Gruetzmacher | Writer, Owner of KCG Content

Profile Picture of Kent Gruetzmacher

Kent Gruetzmacher MFA is a Colorado-based writer and owner of the writing and marketing firm KCG Content. Kent has been working in the cannabis and hydroponics space for over a decade. Beginning in California in 2009, he has held positions in cultivation, operations, marketing, and business development. Looking specifically to writing, Kent has worked with many of the leading publications and marketing agencies in the cannabis space. His writing has been recognized by such icons as Steve D’Angelo and Rick Simpson.

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