Noucetta Kehdi is the co-founder and administrator of General Hydroponics in Europe and has been in charge of conducting sales, marketing, and public relations since 1995. Noucetta got involved in hydroponics in the early 1990s at the White Owl Water Farm. In 1996, she moved to the southwest of France where she took care of a greenhouse under the assistance of William Texier. During that time, she educated herself on all things hydroponics. A long time enthusiast of the technology, Noucetta loves to communicate her skills and knowledge and extend the boundaries of this amazing method of cultivation.