Kent Gruetzmacher

Kent Gruetzmacher MFA is a Colorado-based writer and owner of the writing and marketing firm KCG Content. In this role, he consults small businesses on marketing plans, brand strategy, and digital operations. Kent is also an avid outdoorsman, he spends his time backpacking, hiking, skiing, and trail running throughout the Western U.S. He appreciates critical thinking, historical perspectives, and philosophical dialogues.

Kent has been working in the cannabis and hydroponics space for over a decade. Beginning in California in 2009, he has held positions in cultivation, operations, marketing, and business development. Looking specifically to writing, Kent has worked with many of the leading publications and marketing agencies in the cannabis space. His writing has been recognized by such icons as Steve D’Angelo and Rick Simpson. Even more, Kent has been a key player in developing brand strategy for several startup companies in the cannabis space.

Currently, Kent’s business KCG Content offers a variety of writing and marketing services for small business clients, both inside and outside the cannabis space. These offerings include search engine optimization (SEO), email marketing, website creation, brand strategy, and blogging. Kent is excited to continue his progress as a thought leader in the cannabis industry, while also branching out into new fields such as the outdoors space.

Kent has been a writer for Maximum Yield since 2016. Since then, he has had dozens of articles published by the magazine, on topics ranging from cannabis business to controlled environment agriculture (CEA). He is also on the Editorial Advisory Board for Maximum Yield Cannabis, where he contributes valuable insights into the U.S. cannabis and hemp industries.

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Articles by Kent Gruetzmacher


A robot watering a cannabis garden. A robot watering a cannabis garden. A robot watering a cannabis garden. A robot watering a cannabis garden.


With a wide array tools and tech available, Kent Gruetzmacher examines the latest automation trends in marijuana cultivation.

Cannabis plant growing inside a grow tent. Cannabis plant growing inside a grow tent. Cannabis plant growing inside a grow tent. Cannabis plant growing inside a grow tent.


Kent Gruetzmacher provides some insider expertise on how to best manage a small growroom or grow tent to maximize cannabis production.

Organic Cannabis & the Cannabis Certification Council Organic Cannabis & the Cannabis Certification Council Organic Cannabis & the Cannabis Certification Council Organic Cannabis & the Cannabis Certification Council


Establishing a certified organic certification standard for cannabis products is no easy task.

Close up of cannabis leaf covered in mold Close up of cannabis leaf covered in mold Close up of cannabis leaf covered in mold Close up of cannabis leaf covered in mold


Kent Gruetzmacher examines the environmental factors contributing to mold and how to prevent it.

Woman smoking cannabis from a bong. Woman smoking cannabis from a bong. Woman smoking cannabis from a bong. Woman smoking cannabis from a bong.


Depending on your choice of cannabinoids and dosage levels, cannabis can be a relatively safe remedy for anxiety.

Why You Shouldn’t Use Construction-Grade Clay Pellets Why You Shouldn’t Use Construction-Grade Clay Pellets Why You Shouldn’t Use Construction-Grade Clay Pellets Why You Shouldn’t Use Construction-Grade Clay Pellets


Why You Shouldn’t Use Construction-Grade Clay Pellets in Your Hydro Setup

Balancing Product Demand and Workforce in a Pandemic Balancing Product Demand and Workforce in a Pandemic Balancing Product Demand and Workforce in a Pandemic Balancing Product Demand and Workforce in a Pandemic


We caught up with urban-gro’s Colin Ferrian to discuss how his company’s gro-care platform is helping cannabis firms through these...

Advancing the Infused Beverage Space: SoRSE Technology Advancing the Infused Beverage Space: SoRSE Technology Advancing the Infused Beverage Space: SoRSE Technology Advancing the Infused Beverage Space: SoRSE Technology


Kent Gruetzmacher asked SoRSE Technology CRO John Kueber for his take on the future of cannabis beverages.

Cannabis One: Navigating a New Industry Cannabis One: Navigating a New Industry Cannabis One: Navigating a New Industry Cannabis One: Navigating a New Industry


As the cannabis industry grows more sophisticated and mature, companies like Colorado’s Cannabis One are setting a new standard of market...

Talking to your Doc About Cannabis Talking to your Doc About Cannabis Talking to your Doc About Cannabis Talking to your Doc About Cannabis


If you are seeking the advice of your doctor about medical marijuana use, there are a few steps that can be taken to ensure the encounter...

How to find your Dream Job in the Cannabis Industry How to find your Dream Job in the Cannabis Industry How to find your Dream Job in the Cannabis Industry How to find your Dream Job in the Cannabis Industry


Looking for a job in the burgeoning cannabis industry? It’s advisable to have some concrete knowledge of the sector and be realistic about...

Photograph of a hydroponic pepper plant. Photograph of a hydroponic pepper plant. Photograph of a hydroponic pepper plant. Photograph of a hydroponic pepper plant.


A sharp divergence in what individuals consider “organic” has emerged.

Growing Multiple Crops in a Growroom Growing Multiple Crops in a Growroom Growing Multiple Crops in a Growroom Growing Multiple Crops in a Growroom


For those inquisitive cultivators interested in permaculture gardening, or simply growing multiple crops in a growroom, here are some...

Cannabis plants in fabric pots Cannabis plants in fabric pots Cannabis plants in fabric pots Cannabis plants in fabric pots


There are three main options when it comes to cannabis grow operations, but how do you know which best fits your personality and resources?

Macro shot of cannabis pistils and trichomes. Macro shot of cannabis pistils and trichomes. Macro shot of cannabis pistils and trichomes. Macro shot of cannabis pistils and trichomes.


When it comes to how cannabis impacts consumers, more is being discovered about the entourage effect.

Close up of the cannabis extract live resin. Close up of the cannabis extract live resin. Close up of the cannabis extract live resin. Close up of the cannabis extract live resin.


Loved for its vibrant aromas and flavors and continually approved upon with new technology, live resin is quickly becoming the Holy Grail...

Artificial Intelligence and Controlled Environment Agriculture Artificial Intelligence and Controlled Environment Agriculture Artificial Intelligence and Controlled Environment Agriculture Artificial Intelligence and Controlled Environment Agriculture


As the role of controlled environment growing increases in agriculture, so does the opportunity for artificial intelligence. But can AI...

Hydro Systems Hydroponics Hydro Systems Hydroponics Hydro Systems Hydroponics Hydro Systems Hydroponics


If you’re thinking about building your own at-home hydroponic system, your best bets are either a nutrient film technique setup or an ebb...

Growroom tech tools Growroom tech tools Growroom tech tools Growroom tech tools


Technology in the grow industry continues to evolve, making life easier for indoor cultivators. Kent Gruetzmacher takes a look at some of...

beginner cannabis grower beginner cannabis grower beginner cannabis grower beginner cannabis grower


Every cannabis grower has to start somewhere. While trial and error is a good way to learn, it can be mitigated to help save time and money...

Supplemental Greenhouse Lighting Supplemental Greenhouse Lighting Supplemental Greenhouse Lighting Supplemental Greenhouse Lighting


Indoor and outdoor growing are no longer distinct schools of thought. Greenhouse cultivators have combined the practices to create a new,...

Soil Garden Automation Soil Garden Automation Soil Garden Automation Soil Garden Automation


While automation is a huge part of indoor growing, outdoor soil cultivators can also take advantage of technologies like controllers and...

Light Leaks Light Leaks Light Leaks Light Leaks


Light leaks in your sealed growroom can be disastrous for some kinds of plants. They can also be a sign that more than just light is...

Cannabis Lighting Plan Cannabis Lighting Plan Cannabis Lighting Plan Cannabis Lighting Plan


Cannabis plants have specific requirements when it comes to lighting, and your grow room may have its limitations. Choosing the right...

MYC_Gruetzmacher_Rick-Simpson-Scams MYC_Gruetzmacher_Rick-Simpson-Scams MYC_Gruetzmacher_Rick-Simpson-Scams MYC_Gruetzmacher_Rick-Simpson-Scams


After his own amazing recovery from cancer, Rick Simpson has spent much of his life helping others recover from the disease by sharing his...

Water Retention in Soilless Media Water Retention in Soilless Media Water Retention in Soilless Media Water Retention in Soilless Media


While various grow media retain water differently, where and what you are growing also factor in to what medium to select for best results....

Growroom Lighting Growroom Lighting Growroom Lighting Growroom Lighting


Deciding which indoor horticultural lighting to purchase for your growroom can be a confusing endeavor. To make the process smoother, Kent...

People Who Helped Shape the Cannabis Industry: Jorge Cervantes People Who Helped Shape the Cannabis Industry: Jorge Cervantes People Who Helped Shape the Cannabis Industry: Jorge Cervantes People Who Helped Shape the Cannabis Industry: Jorge Cervantes


Jorge Cervantes is one of the most recognizable names in cannabis cultivation.

People Who Helped Shape the Cannabis Industry: Rick Simpson People Who Helped Shape the Cannabis Industry: Rick Simpson People Who Helped Shape the Cannabis Industry: Rick Simpson People Who Helped Shape the Cannabis Industry: Rick Simpson


Rick Simpson is a medical marijuana patient with a profound story to share.

People Who Helped Shape the Cannabis Industry: Steve DeAngelo People Who Helped Shape the Cannabis Industry: Steve DeAngelo People Who Helped Shape the Cannabis Industry: Steve DeAngelo People Who Helped Shape the Cannabis Industry: Steve DeAngelo


Steve DeAngelo is on the cutting-edge of the cannabis industry in California and around the globe.

People Who Helped Shape the Cannabis Industry: Rafael Mechoulam People Who Helped Shape the Cannabis Industry: Rafael Mechoulam People Who Helped Shape the Cannabis Industry: Rafael Mechoulam People Who Helped Shape the Cannabis Industry: Rafael Mechoulam


Rafael Mechoulam is one of the most influential, yet least publicized, figures in the contemporary cannabis space.

Los Suenos Farms Provide Insights Into Legal Cannabis and Industrial Agriculture Los Suenos Farms Provide Insights Into Legal Cannabis and Industrial Agriculture Los Suenos Farms Provide Insights Into Legal Cannabis and Industrial Agriculture Los Suenos Farms Provide Insights Into Legal Cannabis and Industrial Agriculture


Los Suenos has set a new precedence in cannabis horticulture, transferring a once cottage industry into full-scale industrial agriculture.

Cannabis Goes Mainstream: How to Enter The Cannabis Job Market Cannabis Goes Mainstream: How to Enter The Cannabis Job Market Cannabis Goes Mainstream: How to Enter The Cannabis Job Market Cannabis Goes Mainstream: How to Enter The Cannabis Job Market


Cannabis industry professionals and hopefuls alike must adapt to the challenges put forth in an ever-dynamic, rapidly-growing vocational...

People Who Helped Shape The Cannabis Industry: Ed Rosenthal People Who Helped Shape The Cannabis Industry: Ed Rosenthal People Who Helped Shape The Cannabis Industry: Ed Rosenthal People Who Helped Shape The Cannabis Industry: Ed Rosenthal


The name Ed Rosenthal has become synonymous with world-class marijuana cultivation wisdom and techniques.

A Pot Pilgrimage: The Legacy of the Hippie Trail A Pot Pilgrimage: The Legacy of the Hippie Trail A Pot Pilgrimage: The Legacy of the Hippie Trail A Pot Pilgrimage: The Legacy of the Hippie Trail


In the late 1960s through to the end of the 1970s, hundreds of thousands of counter-culture youth embarked on a voyage along the...

Current Cannabis Job Market: Why People Are Having a Tough Time Finding Work Current Cannabis Job Market: Why People Are Having a Tough Time Finding Work Current Cannabis Job Market: Why People Are Having a Tough Time Finding Work Current Cannabis Job Market: Why People Are Having a Tough Time Finding Work


If someone is serious about changing career paths and entering the cannabis space, here are a few helpful pointers.

Why More Professional Training in the Cannabis Industry is Needed Why More Professional Training in the Cannabis Industry is Needed Why More Professional Training in the Cannabis Industry is Needed Why More Professional Training in the Cannabis Industry is Needed


The marijuana industry is booming, and companies are fiercely competing for a relatively small pool of qualified employees.

How Cannabis Branding is Changing How Cannabis Branding is Changing How Cannabis Branding is Changing How Cannabis Branding is Changing


In today’s skyrocketing legal cannabis market, companies wanting to stand out have had to modernize their branding and marketing tactics to...

Back in Black: The Basics of Light Deprivation Cannabis Cultivation Back in Black: The Basics of Light Deprivation Cannabis Cultivation Back in Black: The Basics of Light Deprivation Cannabis Cultivation Back in Black: The Basics of Light Deprivation Cannabis Cultivation


Tricking your herbs, vegetables, or flowers into thinking harvest time is approaching through light deprivation can result in more frequent...

Experienced Growers Need Only Apply: Translating Your Personal Cannabis Growing into Resume Format Experienced Growers Need Only Apply: Translating Your Personal Cannabis Growing into Resume Format Experienced Growers Need Only Apply: Translating Your Personal Cannabis Growing into Resume Format Experienced Growers Need Only Apply: Translating Your Personal Cannabis Growing into Resume Format


In decades past, the prospect of including your home growing experience on a resume was a fantasy, afterthought, or simple impossibility....

Dispensary Etiquette: Tips for Your First Time at a Medical Marijuana Dispensary Dispensary Etiquette: Tips for Your First Time at a Medical Marijuana Dispensary Dispensary Etiquette: Tips for Your First Time at a Medical Marijuana Dispensary Dispensary Etiquette: Tips for Your First Time at a Medical Marijuana Dispensary


Maximum Yield’s Kent Gruetzmacher has a few tips on how to make your first trip to the dispensary smooth as cannabutter.

Craft Cannabis Craft Cannabis Craft Cannabis Craft Cannabis


With mega weed corporations emerging, will there still be a place in the industry for craft cannabis producers? Kent Gruetzmacher tells us...

Bloom Booster Bloom Booster Bloom Booster Bloom Booster


Advanced horticulturists have the knowledge and experience to achieve results without the use of bloom boosters. Kent Gruetzmacher tells us...

LED Grow Lights LED Grow Lights LED Grow Lights LED Grow Lights


Kent Gruetzmacher takes a closer look at LED technology and why urban indoor farmers are shelling out the big bucks for it.

Troubleshooting Air Quality Issues in a Grow Room Troubleshooting Air Quality Issues in a Grow Room Troubleshooting Air Quality Issues in a Grow Room Troubleshooting Air Quality Issues in a Grow Room


Though a bit less glamorous than lighting, mediums, and nutrients, your growroom’s air quality is vital to a successful crop.

Are There Benefits to Pre-Sterilizing Your Pruners? Are There Benefits to Pre-Sterilizing Your Pruners? Are There Benefits to Pre-Sterilizing Your Pruners? Are There Benefits to Pre-Sterilizing Your Pruners?


When it comes to sterilizing tools in the growroom, is there such a thing as keeping things too clean?

Want To Go From Hydroponics To Soil? Here's a Quick Guide Want To Go From Hydroponics To Soil? Here's a Quick Guide Want To Go From Hydroponics To Soil? Here's a Quick Guide Want To Go From Hydroponics To Soil? Here's a Quick Guide


There are many reasons why cultivators might transplant their plants from hydroponic systems into soil. Here's how to go about it.

Maximizing the Placement of Your Grow Tent Equipment Maximizing the Placement of Your Grow Tent Equipment Maximizing the Placement of Your Grow Tent Equipment Maximizing the Placement of Your Grow Tent Equipment


The use of grow tents is on the rise, but their confined spaces can create equipment set-up challenges. Here's how to best set up the...

Handwatering and Drip System Combinations for Outdoor Gardening Handwatering and Drip System Combinations for Outdoor Gardening Handwatering and Drip System Combinations for Outdoor Gardening Handwatering and Drip System Combinations for Outdoor Gardening


Hand-watering and drip systems both have their merits, but combining these techniques gives growers the best of both worlds.

Affordable Ways to Keep Your Greenhouse Cool This Summer Affordable Ways to Keep Your Greenhouse Cool This Summer Affordable Ways to Keep Your Greenhouse Cool This Summer Affordable Ways to Keep Your Greenhouse Cool This Summer


Don’t worry about having to give up greenhouse growing during the summer. Follow these tips!

How to Start Your Summer Outdoor Growing Season Earlier How to Start Your Summer Outdoor Growing Season Earlier How to Start Your Summer Outdoor Growing Season Earlier How to Start Your Summer Outdoor Growing Season Earlier


Experienced gardeners know that the sooner plants can be exposed to natural sunlight the better. In northern climates, this can be a tricky...

Hydroponics Economics: Pricing Out a Hydroponic System Hydroponics Economics: Pricing Out a Hydroponic System Hydroponics Economics: Pricing Out a Hydroponic System Hydroponics Economics: Pricing Out a Hydroponic System


For many hydro hobbyists, spending money on their passion is a joy, not a burden. After all, it’s what makes you happy. Still, most of us...

Can You Remove Salt from Sea Water and Give it to Your Plants? Can You Remove Salt from Sea Water and Give it to Your Plants? Can You Remove Salt from Sea Water and Give it to Your Plants? Can You Remove Salt from Sea Water and Give it to Your Plants?


While regular droughts and fresh water shortages are becoming a reality for many, seawater is still a plentiful resource...

How to Decide Between a Grow Tent and a Grow Room How to Decide Between a Grow Tent and a Grow Room How to Decide Between a Grow Tent and a Grow Room How to Decide Between a Grow Tent and a Grow Room


There are plenty of choices to make when starting a new grow operation, but one of the biggest is deciding on where to house your plants.

Back in Black: The Basics of Light Deprivation Cultivation Back in Black: The Basics of Light Deprivation Cultivation Back in Black: The Basics of Light Deprivation Cultivation Back in Black: The Basics of Light Deprivation Cultivation


Tricking your herbs, vegetables, or flowers into thinking harvest time is approaching through light deprivation can result in more frequent...

The Basics of Wintertime Greenhouse Gardening The Basics of Wintertime Greenhouse Gardening The Basics of Wintertime Greenhouse Gardening The Basics of Wintertime Greenhouse Gardening


For the industrious gardener it is possible to utilize the winter sun to reap bountiful, sun-fueled harvests in a greenhouse.

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