8th Annual 2012 Best of Maximum Yield International Trade Directory Now AvailableMaximum Yield 2012 International Trade Directory is now delivered to retail stores across the globe. This year’s directory – our largest issue ever, offers the most up-to-date listings of manufacturers, distributors, and retail shops globally, all in an easy to search format. If for some reason you did not receive a copy or wish to request additional copies, simply ask your product distributors. For easy online viewing all year long, check out this year’s edition online HERE.
Win round trip tickets and hotel accommodations for two people to Holland. Visit house-garden.us and enter to win a trip to historic Amsterdam. You and your guest will receive airfare and enjoy first-class accommodations for an entire week at the amazing Hotel Sofitel Legend. While in Holland take a once-in-a-lifetime tour of House and Garden’s state-of-the-art nutrient manufacturing facility, personally guided by our director of international relations.
About the Hotel Sofitel Legend:Set between two quiet canals in the heart of Amsterdam, Sofitel Legend Amsterdam The Grand boasts a rich history—from 15th-century convent to City Hall. Beautifully renovated, this central Amsterdam hotel blends sleek design with five-star facilities, including 52 luxury suites and an indulgent spa. With an award-winning Bridges restaurant, Amsterdam’s first Raw Bar, a Vinothèque, library and brown café, this is the perfect choice for the discerning traveler for a luxury stay in Amsterdam.
Official link to entry page: www.house-garden.us
Winter months can be productive gardening months, even when the weather outside is dreary. A small indoor hydroponic garden can help chase away wintertime blues. Grubbycup’s Simple Hydroponics is written for the complete hydroponic novice to gently introduce the concepts of hydroponics.
Retail shops, for your chance to win a copy of Grubbycup’s Simple Hydroponics for your shop, simply like Maximum Yield on Facebook, or follow us or mention us on Twitter and you’ll be entered into the draw. One lucky retail shop will be chosen from the bunch. Grubbycup’s Simple Hydroponics is an invaluable tool for staff members and customers to reference. Visit Facebook.com/MaximumYield, @Max_Yield and enter today.

We are excited to announce that along with your printed Industry News copy we are now offering FREE digital subscriptions to Industry News Magazine in your inbox every month. Each of your staff members can now receive their own copy of Industry News so they can stay updated on the latest industry happenings. To subscribe visit maximumyield.com, log in to Industry News and click on the subscribe button.
Digital subscriptions to Maximum Yield and Hydrolife Magazines are also now available and delivered free to subscribers’ inboxes every month. Subscribe to the digital edition of Maximum Yield or Hydrolife by simply filling out the form at maximumyield.com/subscribe-digital.php or myhydrolife.com/subscribe-digital.php respectively.
Botanicare, Brite-Lite Group, Hydro-Logic and Hydrotek are pleased to welcome new members to their growing teams.
Botanicare Promotes East Coast Rep Scott Saltzman to Sales ManagerBotanicare would like to congratulate Scott Saltzman on his recent promotion to sales manager. After working as the East Coast territory manager over the past year, Scott was chosen by the members of the sales department to lead them through a successful and flourishing 2012. Scott joined Botanicare in early 2011 after serving as retail manager at Paradigm Gardens for three years. Scott will be responsible for executing the Botanicare sales plan, recruiting and training new talent for the Botanicare sales team and ensuring exceptional service and support is provided to our retailers.
Botanicare Welcomes New NorCal Rep Victor Espinoza to Sales TeamBotanicare welcomes Victor Espinoza to the team as our new Northern California territory manager. For the last few years Victor served as an industry lighting representative establishing relationships with stores throughout the country and attending national and international hydroponic trade shows. Hungry to learn other areas of the industry, Victor decided to switch sectors and joined the Botanicare team in December 2011. After completing his training with our greenhouse staff and our tenured reps, Victor will be supporting and visiting stores in California between Santa Cruz and Mendocino.
Dagobiet Morales Heads Product Development at Optimum-Hydroponix®Brite-Lite Group is delighted to name Dagobiet (Dago) Morales, Ph.D., to the position of production manager and head of product research for Optimum-Hydroponix® at company headquarters in Laval, Quebec, Canada.
Dago’s extensive experience managing nutrient research projects and field trials in Canada, the United States and Mexico auger well for his new position. Dago has been involved in many research projects over the course of his professional and academic career. He has published numerous papers in leading scientific journals and received a variety of professional awards and distinctions for his contributions to the body of scientific and horticultural knowledge. He has also worked with hydroponic systems and has a broad understanding of the critical elements of these systems and their impact on plant growth and production. Brite-Lite Group is very pleased to welcome Dago to the team.
Hydro-Logic Introduces the Newest Member of our TeamJennifer Casey came to us from Seattle with her husband and dog babies. She currently lives in the Santa Cruz Mountains where she enjoys exploring the trails, growing new things in her garden, making delicious food and working on her fictional novel. We love her creative flair, great writing, amazing ideas, specialty cocktails (like our current favorite—Jabeñero vodka, grapefruit juice with a salt rim) and her energy. Her daily duties include answering all of your phone calls and making sure you get to the right person, filling small return orders, lifting our spirits with her snarky Pacific-Northwest comebacks, handling all of our research projects and generally being awesome. Next time you call us be sure to say, “Hey!” to our friend Jen.
Riaaz Shah (Co-owner) Sales and Management at Hydrotek WestRiaaz Shah is a grower by profession. With a degree in horticulture, he brings years of experience in the growing industry to Hydrotek. From greenhouse management to retail sales to fertilizer manufacturing, Hydrotek West provides perfect growing solutions through Alberta, British Columbia, Washington, Oregon, California and Nevada with delivery within 48 hours.
Riaaz Shah and his experienced team provide hands-on support and personalized training for their customers. Not only does Hydrotek West distribute all the leading, best selling brands from Hydrotek’s lineup but also they have the product knowledge to train and show their customers how to grow their profits.
For more information, contact Riaaz at riaaz.shah@hydrotek.ca or call 1-888-507-8002 or visit our website at hydrotek.ca
Maximum Yield is proud to present the first annual 2012 Wholesale Sales Rep of the Year Awards. Through an online nominating and voting process, the ‘Sales Rep of the Year’ Awards will recognize and honor the top sales reps in our industry across the globe.
The ‘Sales Rep of the Year’ Awards were created to recognize those individuals that give more than is expected. For much of the year these individuals work from their cars and live in hotels—away from their families and friends—driving across the country to meet with and educate the retail storeowners and staff about their company’s products.
They are the faces of our industry’s distributors and manufacturers, and those that do their job well build lifelong relationships with the stores, thereby strengthening our industry’s network.
Nominations are now being accepted until the end of July, 2012. E-mail your nomination for ‘Sales Rep of the Year’ to editor@maximumyield.com. Make sure to include their full name, company and any other pertinent information. Nominations will be posted on maximumyield.com August 1, 2012. Voting will open at this time and close September 15, 2012.
Hydrolife Magazine's Winter Adventure IssueIn our Winter Adventure Issue (February/March 2012) adventurers share their stories of survival. Plus, we sit down with the face of modern beauty, Zombie Boy Rick Genest. Other fun nuggets include: Reviewed—the latest music and digital instrumentation, Backcountry Gone Bad, Get Bugs Bent, eco adventures, Hydrolife Hottie Anastasia Ashley, art + words from Humboldt County’s Matt Beard and more. Our Winter Adventure Issue hits skate, surf, snow, bike and hydro shops and MYHydrolife.com February, 2012.
Take part in the prestigious Maximum Yield Media Awards. These Media awards honor outstanding excellence in marketing with six chances to win in the following categories: Best Overall Design, Most Innovative Theme and Best Integrated Campaign. Submissions can be made in more than one category as many times as you wish from January 1, 2012 to June 30, 2012. An unbiased party will judge submissions and winning advertisements will be announced and displayed at the 2012 San Francisco Indoor Gardening Expo July 21. All submissions must be received by June 30, 2012 in order to be eligible to win. Submit your outstanding advertisement with your sales representative today or e-mail editor@maximumyield.comfor your chance to win!
Our completely revamped website features a fresh design and easy navigation so you can find what you need quickly and easily. Quick links to a list of expo exhibitors, accommodations, directions to the expos and planning your vacation are available for each ‘Grow Like a Pro’ 2012 show.
Stay tuned to indoorgardenexpo.com for ongoing event updates and information.